Project Beautify You team ideating and planning

Project Beautify You

2018 Baltimore Make-a-Thon Case Study

Published in
2 min readMay 23, 2018

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The Organization

The mission of Project Beautify You is to teach middle and high school-aged girls how to be leaders, preparing them for college, career, and life success. The after-school curriculum is comprised of 3 parts: understanding how internal beliefs affect leadership capabilities, addressing societal challenges teens face, and developing the leader within.

The Project

PBY was struggling to be able to clearly articulate its story. PBY was looking for help to craft a brand that represents the mission of the organization to further impact its communities.

The Team

Their team consisted of two makers including David Lustig and Sean Miller.

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Founder & Director of Make a Mark. Passionate about using design, creativity, and technology to serve our world. sarahobenauer.com