The GLBT Project
2018 NYC Make-a-Thon Case Study
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The Organization
The GLBT Project is dedicated to building and maintaining healthy relationships in the urban Gay, Lesbian, Bisexual, Transgender & Two Spirit community through research, education, advocacy and public service. The group’s main focus is on domestic violence, substance abuse and homelessness.
The Project
As both a small and new organization, The GLBT Project was looking to establish its unique brand personality that was reflective of its goal of being bright and encouraging to its audience. The organization was in need of a new brand as well as guidelines that could be used when making future design decisions.
The Team
Their team was made up of designers and strategists from the NYC brand and design firm, Clarke. Check out the new logo and branding elements below.
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