5 Big myths about branding that are totally holding you back

Hollie Arnett
Maker & Moxie
Published in
6 min readAug 7, 2023

--

Have you ever heard some things about branding and thought, “wait a minute, that can’t be right.” Or heard one person say one thing and one person say another, leaving you in the middle, just confused. Or maybe you’ve had some things in your mind about branding that have stopped you from taking action or making changes. Well that ends today.

There are a BUNCH of myths about branding, like I literally could have a list of 20+, but today I’m going to bust the 5 big ones that are totally holding you back.

1. You have to have it all figured out before you work on your brand

The truth is that branding is figuring it out. If you wait until you feel like you have it all together before you start working with a strategist, working on your brand yourself, or hiring a designer, you’re never gonna start.

The best thing for you to do is to start working on your brand right now and figure it out as you go. Start working on your brand strategy, trying to write your mission

--

--

Hollie Arnett
Maker & Moxie

Brand strategist & coach for creatives. Helping artists & makers build your brand, share your work & own your moxie.