Beyond brand basics: how to brand your creative business when you’ve got the logo, colours, & fonts down
When it comes to designing your brand identity, the holy trifecta and the things people mainly think of, are logos, colours, and typography. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, and take it to the next level. Forgetting about these could be a big mistake if you’re wanting to design a truly unforgettable brand identity.
If you’re ready to stand out and show off your amazing work with a wow-worthy brand, let’s talk about the brand elements that go beyond the basics!
Patterns
If you want to expand your brand and give yourself some more flexibility while still keeping things consistent, patterns are a super useful tool. These are repeatable designs that are unique to your brand and can be used as backgrounds and overlays, or on packaging, signage, your website and more. Patterns can be either one seamless design that can expand across any size graphic, or broken into separate elements that you can place individually.
