Maker & Moxie
Published in

Maker & Moxie

Brand Archetypes 101: What They Are, Which is Yours, and How to Use Them

If you think about any story you’ve ever read or any movie you’ve ever watched, there are typical characters we encounter. There’s the Hero, the Jester, the Wise Sage, and many more. We’re familiar with these characters and




All things branding, strategy & design.

Recommended from Medium

Three Tactics To Improve Your Product Detail Pages’ Conversion Rates (Backed by Research)

A person sitting at a desk browses on a laptop.

The local kirana store and customer delight

Why Oatly’s Anti-Marketing Approach to Marketing Works

Ad on an entire side of a building reads: “You actually read this? Total success”

Rebranding journey — Behind the Scenes

MOVE Network Will Launch MOVE Market to Empower Creators


Why Salesforce Users Should Invest in SMS Marketing

A woman with long hair swipes her credit card at a hair salon while someone behind the register operates a tablet device.

Bill and Ted 3: Social Media Campaign

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Hollie Arnett

Hollie Arnett

Design addict, typography nerd, hand lettering lover and branding boss. Living the dream running my one-woman studio @makerandmoxie 🖤

More from Medium

Transgressing the Trap of ‘Tone of Voice’

Thinking About Rebranding? Think Again.

Adlands problem with purpose

A day in the life of “the everyday customer”