Published in

Maker & Moxie

Apr 26

5 min read

Brand Archetypes 101: What They Are, Which is Yours, and How to Use Them

If you think about any story you’ve ever read or any movie you’ve ever watched, there are typical characters we encounter. There’s the Hero, the Jester, the Wise Sage, and many more. We’re familiar with these characters and…

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Hollie Arnett

Hollie Arnett

Design addict, typography nerd, hand lettering lover and branding boss. Living the dream running my one-woman studio @makerandmoxie 🖤

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