How to decide which new social media platforms to jump on & which to ignore

Lemon8, Bluesky, Read CV, BeReal, Hive, Mastodon, Clubhouse. There are endless new platforms and features popping up every week — some stick around, others don’t — so how do you know which ones to jump on and invest time in, and which not to? In this article, I’m going to give you a framework that will help you figure out which ones to focus on and which ones you can ditch.

How to decide which new social media platforms to use to market your creative business.

Does it align with your values, vision, and vibe?

When it comes to deciding whether to use a new social media platform, the first port of call is to do a gut check. Off the bat, does it align with your values, your vision, and your vibe?

When Mastodon came around, some artists found it too restrictive. There were a lot of rules on what you can promote, and some of them you couldn’t join if you were a small business or wanted to share…