How to Write a Powerful Mission Statement (With a Winning Template & Helpful Examples)

Hollie Arnett
Maker & Moxie
Published in
6 min readJun 3, 2019

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A small body of determined spirits fired by an unquenchable faith in their mission can alter the course of human history.

— Mahatma Gandhi

The dictionary defines a mission statement as a formal summary of the aims and values of a company, organisation, or individual, eg. a mission statement to which all employees can subscribe. A.K.A — an explanation of what you aim to do, how you do it and who you do it for.

A mission statement is different from a vision statement in that a vision statement imagines the desired state of your company, customers, or the world, in an attempt to inspire a sense of greater purpose, while your mission statement explains the strategy you are using to get there in order to motivate action.

A mission statement is an important part of your brand strategy and messaging, as well as providing a north star for your whole team to work towards, but how do you write a mission statement and how does it benefit you?

The Benefits of a Mission Statement

There are many benefits to having a mission statement, including providing direction…

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Hollie Arnett
Maker & Moxie

Brand strategist & coach for creatives. Helping artists & makers build your brand, share your work & own your moxie.