The #1 thing that every brand needs

There are lots of things that go into building a brand, from your brand strategy to your visuals to the way you share and grow your brand. But what’s the number one thing every brand needs?

The #1 thing that every brand needs is a clear message.

How a clear message impacts a creative business

Throughout my business, I’ve pivoted four times.

My business started as a hand lettering & typography studio. I sold my work and did lettering & type layouts for clients. I ran workshops, got my work in exhibitions & stores, tabled at markets, and more.

Being a lettering artist, I was often asked to create hand-drawn logos which I loved doing. So I pivoted into doing logo design.

Then I realised that a brand is so much more than just a logo, and that you need more than that to create a truly effective brand. So I became a full branding designer.