The ultimate guide to creating a consistent brand experience that wows your customers

Hollie Arnett
Maker & Moxie
Published in
7 min readAug 8, 2023

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You already know that branding is important. You’ve got a tagline, your website looks great, and you’re creating kickass content that shares your work with the world. But how do you take your brand to the next level? One of the ways you can do it is with a consistent customer experience that wows your audience every damn time. In this article we’re gonna go through the ultimate guide to making it happen.

You might not think about it, but experience is a huge part of branding.

A brand is what people think of when they think of you. That means the things they remember, the encounters that come to mind, etc. So if their experience with your brand was above and beyond amazing, that’s what will come to mind when they think of your business.

THIS is the thing that will get people raving about you. THIS is what will get them sharing on social media and telling all of their friends! When you have a consistent brand experience that wows your customers, you’ll have more and more raving fans, loyal customers, and avid advocates before you know it.

So, what is brand experience and where do you start?

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Hollie Arnett
Maker & Moxie

Brand strategist & coach for creatives. Helping artists & makers build your brand, share your work & own your moxie.