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Why Creatives Need To Pinpoint Their People

Why Creatives Need To Pinpoint Their People

We’re all here to connect with the wonderful, magical clients and customers of our dreams. But how do we pinpoint exactly who the heck they…
Go to the profile of Hollie Arnett
Hollie Arnett
Whitney Manney on Seizing Opportunities, Separating Yourself From Your Brand, and Honouring Your…

Whitney Manney on Seizing Opportunities, Separating Yourself From Your Brand, and Honouring Your…

This week on the Brand Your Passion podcast, I was joined by an utterly incredible creative who makes the phrase ‘passion for fashion’…
Go to the profile of Hollie Arnett
Hollie Arnett
8 Creative Branding Ideas to Implement on Twitch

8 Creative Branding Ideas to Implement on Twitch

Recently, we’ve been talking a bit about Twitch — a live streaming platform that we are kinda loving right now. Live streaming is an…
Go to the profile of Hollie Arnett
Hollie Arnett
Brand Archetypes 101: What They Are, Which is Yours, and How to Use Them

Brand Archetypes 101: What They Are, Which is Yours, and How to Use Them

If you think about any story you’ve ever read or any movie you’ve ever watched, there are typical characters we encounter. There’s the…
Go to the profile of Hollie Arnett
Hollie Arnett
Ashlyn Greer on Finding Your Passion, Starting a Business, and Balancing it All

Ashlyn Greer on Finding Your Passion, Starting a Business, and Balancing it All

This week on the Brand Your Passion podcast, I was joined by personal stylist, Fashivly founder, talented TikTokker and writer, Ashlyn…
Go to the profile of Hollie Arnett
Hollie Arnett
Why, When, and How to Trademark Your Business Name

Why, When, and How to Trademark Your Business Name

Building a brand takes a heck of a lot of work. It’s about choosing a name, creating a logo, building a reputation, growing an audience…
Go to the profile of Hollie Arnett
Hollie Arnett
9 Ways to Reach Your Audience Other Than Social Media

9 Ways to Reach Your Audience Other Than Social Media

Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience…
Go to the profile of Hollie Arnett
Hollie Arnett
Evie Kemp on Balancing Multiple Passions, Creating Full-Time, and DIY-ing Your Brand Identity

Evie Kemp on Balancing Multiple Passions, Creating Full-Time, and DIY-ing Your Brand Identity

This week on the Brand Your Passion podcast, I was joined by the queen of colour, master of all things pattern, and a multi-creative, the…
Go to the profile of Hollie Arnett
Hollie Arnett
How to Build an Unforgettable Brand Identity on a Start-Up Budget

How to Build an Unforgettable Brand Identity on a Start-Up Budget

We all want to build an unforgettable brand identity for our business. But let’s be honest, not everybody has all the dollars in the world…
Go to the profile of Hollie Arnett
Hollie Arnett
How Creators Can Use Twitch to Build Community with Live Streams

How Creators Can Use Twitch to Build Community with Live Streams

This week, we are talking all things Twitch. And if you’re wondering, “Huh? What are you on about?” then don’t worry — by the end of this…
Go to the profile of Hollie Arnett
Hollie Arnett
Hollie Arnett on Honouring Your Introversion, Transitioning Your Business, and Changing Your Brand…

Hollie Arnett on Honouring Your Introversion, Transitioning Your Business, and Changing Your Brand…

This week on the Brand Your Passion podcast, I was joined by Amie Finlayson, an online business strategist, the CEO of Ultraviolet MKTG, a…
Go to the profile of Hollie Arnett
Hollie Arnett
Kelly Jepsen on Starting Small, Iterating Often, and Putting Yourself Out There

Kelly Jepsen on Starting Small, Iterating Often, and Putting Yourself Out There

This week on the Brand Your Passion podcast, I was joined by graphic designer, product designer, content creator and Twitch streamer, Kelly…
Go to the profile of Hollie Arnett
Hollie Arnett
A Brand Strategist’s Guide to Store Launches | How To Brand Your Online Store and Launch…

A Brand Strategist’s Guide to Store Launches | How To Brand Your Online Store and Launch…

For so many of us as creatives, it’s your dream to put your work out there online, share it with the world and have people buy the product…
Go to the profile of Hollie Arnett
Hollie Arnett
Femke van Schoonhoven on Changing Direction, Choosing Your Path, and Sticking to Side-Hustles

Femke van Schoonhoven on Changing Direction, Choosing Your Path, and Sticking to Side-Hustles

This week on the Brand Your Passion podcast, I was joined by product designer and side hustle extraordinaire, Femke van Schoonhoven.
Go to the profile of Hollie Arnett
Hollie Arnett
How to Design On-Brand Packaging For Your Products

How to Design On-Brand Packaging For Your Products

We all know how exciting it is to receive a package — one where the unboxing experience is amazing and you just want to share it with…
Go to the profile of Hollie Arnett
Hollie Arnett
Applying Your Brand Across The Entire Customer Journey: A Handy Step-By-Step Guide

Applying Your Brand Across The Entire Customer Journey: A Handy Step-By-Step Guide

“Branding is the subtotal of all the experiences your customers have with your business.”
Go to the profile of Hollie Arnett
Hollie Arnett
Debbie Millman on rejection, bravery, and the power of small, slow steps.

Debbie Millman on rejection, bravery, and the power of small, slow steps.

This week on the Brand Your Passion podcast, I was joined by writer, designer, educator, artist, brand consultant and host of the podcast…
Go to the profile of Hollie Arnett
Hollie Arnett
How to Stop Comparing Your Brand to Other Creatives

How to Stop Comparing Your Brand to Other Creatives

When you’re a creative on social media, it can be really easy to compare your brand to other people’s, especially when there are so many…
Go to the profile of Hollie Arnett
Hollie Arnett
The Power of Personality: Why You are Your Brand’s Best Asset

The Power of Personality: Why You are Your Brand’s Best Asset

As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do — your marketing…
Go to the profile of Hollie Arnett
Hollie Arnett
Pepper Raccoon on Setting Healthy Boundaries, Creating a Community, and Adapting as an Artist

Pepper Raccoon on Setting Healthy Boundaries, Creating a Community, and Adapting as an Artist

This week on the Brand Your Passion podcast, I was joined by artist, illustrator and Twitch streamer, Pepper Raccoon.
Go to the profile of Hollie Arnett
Hollie Arnett
How to Get Comfortable With Creating Visuals for Your Brand

How to Get Comfortable With Creating Visuals for Your Brand

If you’re going to be designing the visuals for your own brand, you’re not alone! When you’re getting started as a creative, it’s not…
Go to the profile of Hollie Arnett
Hollie Arnett
Vision statement template | How to Write an Epic Vision Statement

Vision statement template | How to Write an Epic Vision Statement

When it comes to brand strategy, a vision statement is often seen as the holy grail, part of the winning trifecta of vision, mission, and…
Go to the profile of Hollie Arnett
Hollie Arnett
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