23 ways to increase failure.
Published in
1 min readNov 16, 2017
1, Samey idea.
2, Have no story. Or tell it poorly.
3, Change nothing.
4, Fly solo.
5. Co-founders with the same skill sets.
6. Tiny Market.
7. No Vision.
9, Choose cool over useful.
10, No focus.
11. Too stubborn.
12. Not stubborn enough.
13. Raise too little money.
14, Spend too much.
15, Hire a***holes.
16, Don’t build a team.
17,Don’t answer a need.
17. Fight each other.
18. Expect miracles by the end of the week.
19, Believe your own hype.
20, Stop iterating.
21, Don’t do the work. Don’t go all the way.
22, Quit.
23, Never start.
The above was an excerpt from Hiut Denim Co. — YearBook 3. We only printed 2000. They have all sold out. But you can get a free digital version of YearBook 1 when you sign up for our newsletter here.
