Makers & Mavericks
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Makers & Mavericks

Photo by Andrew Paynter

Rules of raising money.

1, Find the slowest money you can find.

2, Split shares. A, Voting. B, Non-Voting

3, Sell Non-Voting.

4, Work like crazy to make it work.

5, Don’t make promises you can’t deliver on.

6, Use investors for their wisdom as much as their money.

7, Meet up often.

8, Make sure they use your product, your service. Do they have an interest?

9, Long term thinkers are in short supply. Keep looking.

10, There will be setbacks. Your investors will appreciate bad news fast.

The above was an excerpt from Hiut Denim Co. — YearBook 3. We only printed 2000. They have all sold out. But you can get a free digital version of YearBook 1 when you sign up for our newsletter here.

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Hiut Denim Co

Hiut Denim Co

Our town is making jeans again. Founders: @DavidHieatt & @ClareHieatt Do one thing well.