Ideas are Everything

Photo by Matthew Payne on Unsplash

I’ve been reading a lot lately on the Internet about how ideas are worthless and execution is everything. Well bullshit.

Normally I’d sit on the fence and say well it’s a little bit of both: you need a good idea and good execution, but you know what … ideas are everything!

As makers, founders and entrepreneurs we invest heavily in ideas, why would be invest in something that was worthless?

Without an idea there is no execution. There is no testing. There are no results to evaluate. It all starts and ends with an idea.

Nobody is going to pay their hard earned money to you for your idea, unless you can prove that it works, that’s where the execution comes in, but money isn’t the only way to assign value to an idea.


Photo by Clark Tibbs on Unsplash

Ideas are hope. If you you don’t like how things work, if you don’t like how something is done now, ideas give you hope that things can change.

Don’t like going to the video store, have to pick up a video and drive home before you can watch it? What if you could just stream it right to your TV at home.

Don’t like going to the book store to browser a limited selection of books to find your next read? What if you could see a list of every book on a website, and have your selection delivered to your door?

How much is the hope of a better life worth?


Photo by lucas Favre on Unsplash

There is a lot to be said about motivation. Motivation drives a lot of what we do. Motivation is why we do the things we do.

Motivation is why you’ll find me awake some days at 5am in the morning working on a product. Motivation for me comes from ideas.

How much value can you place on something that drives you to work on it, to use every spare minute in your day to make it a reality.


Photo by Phil Coffman on Unsplash

Although we can start working on an idea alone, it doesn’t take long before we need help from others.

Can you convince others that your idea might work? Can you convince them to give up some of their time to help you?

Idea’s can be a real unifier, bringing together people from all over the world because this idea might seem be crazy, but what if it works?

Yes in some cases the work is done in exchange for some possible future payment, but if your idea can convince people to take that risk, how much is that worth?


Photo by Christopher Burns on Unsplash

So yes your idea might not be worth any money, but let us not value everything in money.

There are good idea and there are bad ideas, there are ideas that are worth very little, and there are ideas that are worth everything.

How do you know which ones are which? There is only one way to find out for sure … turn your idea into reality.