Facebook knows traditional metrics won’t cut it anymore.

Things need to change.

We need biometrics that get us, get who we are, get that we’re human.

“It will take courage, effort, and science to abandon the comfort of the easily measured and replace it with the relentless focus on value.”

Brad Smallwood, Facebook VP/Measurement and Insights & Head of Marketing Science - Journal of Advertising Research (JAR).

Facebook’s own research found traditional metrics such as “likes” or “clicks” have no impact on a brand performance. They don’t tell us anything at all. So, if these don’t work, what does?

Humans are driven by emotions.

Emotions influence every decision we make. When measuring value, we need to measure emotions. Smallwood himself states:

“We are determined to move forward, look for real measures of value instead of proxies.”

Brad Smallwood, Facebook VP/Measurement and Insights & Head of Marketing Science

As emotions have such a big influence in our lives, to create genuine insights into human behaviour, we need to measure emotional engagement towards content.

So how do we measure emotional engagement?

Research shows our micro-facial biometric signals convey the full set of human emotions. As people we tailor our responses, it’s in our nature. By capturing and recording these responses, CrowdEmotion records what people truly feel, not just what they say. One is not exclusive to the other. Our biometric coding technology quantifies these emotions so that they make sense to you.

Simply put, a face never lies, a Facebook like does.

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Start using metrics that really matter today. Engage your audience emotionally with CrowdEmotion