Less Process, More Progress

Steven Mulvey
MAKINGSENSES
Published in
3 min readFeb 17, 2017

Sometimes it feels like we cannot escape from a processed world.

To an intellectual mind putting in place a process seems quite natural. We are curious beings who want to make things better. How do we do that? We analyse, use our advanced human minds to break things down and rebuild them better. After all that’s how progress is made.

However there are so many of us now, so many mouths to feed, grandparents to care for and children to teach, that better just means more. Creating a product or service today often means taking an awesome thing and watering it down so it can be spread around as much as possible. The initial benefits of the awesome are idea lost under the crushing weight of reproduction at scale.

As an expectant father my ante-natal classes taught me that every child birth scene I saw on film and TV was basically a lie. Its an interesting experience to look at in terms of over processing. Labour and birth are amazingly complex and intuitive things that humans are hardwired to do. During the classes I realised that things like epidurals, hospital environments and traditional birthing positions can all conspire against a woman’s natural instinct to give birth. If an expectant mother and father are in tune with their natural instinctive needs it can have a positive effect on the process of labour. I’m not an Obstetrician, or a woman, so I wouldn’t dare suggest a woman give birth in a certain way. But I dare to guess that it was a man who suggested the best way to give birth is on your back with your legs in the air and tube in your spine.

While the scientific process has made childbirth much better for us now, we have the power and the knowledge to listen to ourselves, respond to what our bodies are telling us and make childbirth even more successful. But as intellectual beings, it’s easy for us to over think the problem. Or to see problems when there aren’t any.

We live in a world of technology and process. We are starting to see problems with how we connect, engage and serve each other. The dehumanised and over-processed way we interact has lead to fake news, mistrust of experts, a breakdown of communication and a generation of people that feel left behind.

To get through this current crisis it’s important that we reconnect with each other on an intuitive human level. And to do that means we need to place humanity at the heart of our technology.

If we could recognise, interpret and respond to human emotions globally and at scale we could start to solve this problem. We need some way to aggregate emotional data into a quantifiable measurement that would satisfy our intellectual selves while serving our emotional selves.

We need our technology to evolve now more than ever. In a world increasingly reliant on technology we need to give our machines a heart. Or risk losing ours.

To ask about CrowdEmotion’s UX testing solutions at info@crowdemotion.co.uk.

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Or find out more at our site www.crowdemotion.co.uk.

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