Man About Asia Ep6 : Creativity & The Power of Celebrity

So far we have looked at some of the biggest opportunities and challenges for brands and business wanting to take their first steps into Asia.

This week’s episode looks at some of the more subjective areas of our industry, the all-important business of creativity.

Everyone will have their own take outs, some key observations from my side:

  1. Truly spend the time to think local don’t just play lip service to it
  2. Ask yourself the question; will your idea work on the most important screen that sits in your pocket?
  3. Remember there’s no getting away from the fact, in this region celebrity does work pretty well

The entire episode can we watched here:


HOST : Wayne Arnold Global CEO MullenLowe Profero, Chairman of Marketing Society Southeast Asia.
In partnership with MullenLowe Profero
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