Action Titles: How to Win Over Busy Executives Like Top Strategy Consultants

A practical and proven guide to creating impact with action titles

Photo by amazingmikael from Getty Images on Canva

Attention has become the most scarce resource needed to create impact.

If you want to convince others in business or elsewhere, you will need powerful slides, regardless of the software you use.

A strong storyline can make or break your message. It’s the best way to communicate research discoveries. If organized around a logical structure, people better understand and remember ideas.

So, how do you create impact with slides (Or other communication tools)?

Action titles are the most important elements. They ensure that the reader gets the most important point right from the beginning without needing all the details. This is called receiver-focused communication.

I have created slides as a consultant for clients, as a manager for senior management, as an entrepreneur for investors, and as a coach and instructor for teaching junior colleagues.

Here, I will give you some actionable tips so you can have more influence on your job.

Action Titles Summarize the Key Point of a Slide Into an Actionable…