Member-only story

Apple’s Globalization Strategy. Why 70% of Consumers Worldwide Trust the Brand?

Explore how Apple’s localized strategies contribute to over 60% of its revenue from international markets.

Naresh Sekar
Management Matters

--

Apple’s global strategy isn’t just about selling products in different countries — it’s about creating a unified experience that transcends borders. Imagine a symphony, where every instrument, from design to delivery, plays in perfect harmony. That’s Apple’s supply chain — meticulously crafted, endlessly efficient. And when it comes to our products, we don’t just think globally; we act locally, ensuring that every iPhone, every Mac, feels just right, no matter where you are in the world. This isn’t just business — it’s a revolution in how we connect with people everywhere.

If you’re curious about short-format learning, feel free to visit the YouTube channel at Pivot in Action.

When you think of Apple, what comes to mind? Sleek designs, groundbreaking technology, and an experience that just works. But there’s something more, something deeper. Apple isn’t just a company — it’s a global phenomenon. The magic of Apple lies not only in the products it creates but in how those products resonate across every corner of the world. Apple’s globalization strategy is a masterclass in blending innovation with local nuances, making it one of the most successful companies on the planet. So, what’s the secret? Let’s dive in.

--

--

Management Matters
Management Matters

Published in Management Matters

There's plenty out there for the C-suite. What about the rest of us-the high potential managers & up-and-comers. The future C-suite. Real leadership & management advice for front- and middle-management. A publication focused on management matters, because great management matters

Naresh Sekar
Naresh Sekar

Written by Naresh Sekar

Loves Engineering Management at scale. Interested in learning via real-world case studies.

Responses (3)