How the different contextual factors influence creativity and innovation in the workplace

The Human Resources Management (HRM) function has a key role in bundling the contextual elements into a single powerful tool to manage creativity in the workplace, which would not only stimulate individual creativity but also create a creative capital that becomes embedded in an organization’s capabilities and culture (Shipton et al., 2016). In this article, I analyze the role of context in creativity by discussing the different contextual factors which influence creativity and innovation in a business setting.

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Shipton et al. (2016) argue that contextual factors critically affect creativity and innovation, and HRM function plays a critical role in combining those factors to efficiently manage creativity and foster innovation in the workplace. And Shalley et al. (2004) highlight that since there’re interactions between personal and contextual characteristics, a higher employee creativity is…