New(ish) Books

Ten New Professionally Relevant Nonfiction Books

Business and life lessons in peculiar places

David Asch
Management Matters
Published in
10 min readMay 18, 2021

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Photo by Ed Robertson on Unsplash

It delights me when a nonfiction book I read for pleasure and not work unexpectedly provides professional insights. It’s a double whammy.

Sure, I can learn the lingua franca of technology management by reading business bestsellers like Good to Great (Hedgehog concept) or The Lean Startup (Build-Measure-Learn-Pivot concept). Often, however, books not classified as “business” yield the sweetest and rarest inspirational nuggets.

I chose each nonfiction book on the following list, ordered from newest to oldest, not only because they’re great reads but also because of the professionally meaningful insights I reaped from them. In this sense, it’s a personal list and it won’t resonate equally with everyone. Furthermore, the topics of these books are specific to my interests — Science, Artificial Intelligence, Machine Learning, Supply Chain, Baseball, Politics, History — and don’t hold universal appeal. Instead of providing book reviews, I provide a brief overview of each and explain why I find them professionally important.

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David Asch
Management Matters

Founder of the Management Consulting Company https://10xPrinciples.com. Available for consulting, podcasts, and speaking engagements.