How to Manage for Creativity and Innovation

Leading the Creative Team

A 10-step guide to inspiring your team to “think outside the box!”

Management Now
Published in
4 min readOct 31, 2024

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Overview

As a manager, one of your main responsibilities is to ensure that your team is performing at its best, which includes inspiring creative thinking. Creative thinking is essential for problem-solving, innovation, and growth. However, it’s not always easy to inspire your team to think creatively. Here are some ways you can encourage creative thinking in the team you manage:

Photo by Júnior Ferreira on Unsplash

1. Encourage Brainstorming Sessions

Encourage your team to brainstorm ideas as a group. Brainstorming sessions are a great way to inspire creative thinking. Encourage everyone to share their ideas, even if they seem silly or unrealistic. Brainstorming sessions can lead to innovative ideas and solutions that may not have been considered otherwise.

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Management Now

Published in Management Now

Management advice and insights for the 21st Century

David C. Wyld

Written by David C. Wyld

David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.