The Blue Ocean Strategy
How to create uncontested market space to drive growth and profitability for your business
Overview
The business world is highly competitive, and companies are constantly seeking ways to differentiate themselves from their competitors. One approach that has gained popularity in recent years is the Blue Ocean Strategy.
The term “Blue Ocean” comes from the idea that companies can navigate open waters rather than swimming in the crowded and competitive “red ocean” of existing markets. The goal of the Blue Ocean Strategy is to create new space that is uncontested by competitors rather than competing in an already crowded and competitive market. This strategy focuses on creating new and uncontested market space by offering products or services that are not currently available in the market. In this article, we’ll explore what the Blue Ocean Strategy is, how it works, and how businesses can implement it to achieve success.
