7 Benefits Of Using Video Walls For Your Business

Video walls have made a huge splash in the marketing industry. Whether you want to use them in your reception area or for marketing purposes and areas with high footfall, they are beneficial. Many businesses have not experimented with video walls yet.

Video walls have made a huge splash in the marketing industry. Whether
you want to use them in your reception area or for marketing purposes and areas with high footfall, they are beneficial. Many businesses have not experimented with video walls yet. The truth is that many big brands and Fortune 500 companies have already realized the importance of video walls. They are using them consistently. It is time that you start using video walls for your business. We will today share with you 7 benefits of using video walls for your business.

1. Higher brand engagement

The reason why you should use video walls is, to increase brand
engagement. Video walls are new to the marketing industry. That is why,
patrons, audience and customers pay more attention to it. When they view the
video wall, chances are you can engage with them in a better way. If you can
create proper branding campaigns using the video walls, you can certainly
increase brand engagement. Once the brand engagement and recall of your brand increases, it is easy to grow your business and make your marketing campaigns more effective. It is the main reason why video walls are imperative for your business.

2. Less maintenance

After the installation of the video walls, they hardly require any maintenance. When you compare it with the traditional print media and billboards, you will
understand that the maintenance requirement of video walls is minimal. You can run the same advertising campaign with the click of a button for weeks
together. It means that you can cut down on the workforce. Once you cut down on the workforce, you can increase your marketing budget, or you can directly add that to your bottom line.

The panels are interchangeable which means that if at all, there is a
problem with the single panel, you can replace it easily. Once you replace it
and connect it with the entire set; you are good to go. You need a single
person to replace the panel which means that you can save a significant amount of money when using video walls rather than billboards or print media to market your business.

3. Creative advertising campaigns

Video walls are scalable. Moreover, there is no limit on resolution.
Similarly, the image brightness is also on the higher side. It means that you
can create unique advertising campaigns. The more unique your advertising
campaign, the higher will be the audience engagement. You can change the shape and form factor of the video wall to suit your advertising campaign. The video walls themselves capture the attention of the viewers in addition to the
advertising campaigns. When building an out-of-the-box marketing campaign, video walls come in handy and allow you to get a better ROI.

4. Cost effective

With the increasing competition, the cost of the video wall has come
down drastically. Moreover, once you shell out the upfront cost of the video,
you don’t need to spend anything else. The entire campaign can be run digitally from your computer. A single video wall can last for years together. Apart from the upfront cost, it is highly affordable. When you take into account the workforce savings and higher ROI, it becomes much more cost effective.

5. Complete digital control

Video walls offer digital connectivity with your computer. These days, with the help of cloud service you can access the video wall from anywhere. It
means that when you want to run a new advertising campaign, it is as simple as clicking the play button. The software which can control the video walls supports multiple media and video files. It allows you to directly play your
advertisement rather than having to convert it into different formats. You can
even preview it on your computer. The digital control means that you don’t need to train your employees especially for operating the video walls. It is a short and straightforward operation which makes the video walls easy to use. It is another reason why you should embrace video walls rather than avoiding them.

6. Helps you create a modern image

The audience deems video walls as a modern advertising medium. Hence;
when the viewers see your advertisement on the video wall, the associated
effect rubs off on your business. You can create a modern image for your
business by using the video walls. It can help you stand out from your
competitors. If you want an image makeover for your business, using video walls is one of the most effective ways to do so. It is one of the main reasons why you should use a video wall.

7. Quick turnaround

With the help of the video wall, you can get your message out to the
viewers right away. There is no need to convert your advertising campaign from one form to another. The video wall supports almost all the video formats. You have to transfer them to the cloud-based software, and you are good to go.

So, if up until now you have been ignoring the power of video walls,
now is the time to harness it. Using video walls, you can
easily take your business to the next level. You can not only increase your marketing ROI but also give a complete image makeover to your business which will benefit you in the long term. The seven benefits highlighted above are just the tip of the iceberg. Once you start using video walls, you will discover additional benefits of video walls which make them even more lucrative.

Author: Holly Shaw

Managermint.com