Bad ads can destroy brand credibility — and cost you money

Bad ads aren’t just hurting your brand. They’re hurting your sales. 60% of adults in the U.S. says they have stopped buying from a brand because they didn’t like its ad campaign, according to new poll from Civic Science.

A great ad can bring new business and reinforce your brand with loyal customers. A bad ad can drive them away. Just ask the folks at Pepsi about the backlash from the Kendall Jenner ad that tried to capitalize on emotions around race. Pepsi had to delete the ad and issue apologies.