Sticking it to stigma explores the questions of influence, authenticity, and a brand’s place in fighting stigmas.
Manifest NYC and LDN Managing Partners, Jessica Becker and Ali Maynard James explore the roles that brands can play in both calling out and combatting stigmas; provide first-hand examples of campaigns that achieved this; and dive into the questions you should ask yourself before building your own stigma squashing marketing campaign.
Worksheets include a stigma reading list and a campaign exercise.
Resources → https://www.dropbox.com/sh/zg8w0cozk0iuc1m/AAD484S53jMypLEBtRImHLJ6a?dl=0
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