Manifest Advent Calendar #15: New Amsterdam Vodka

by Martin Farrar-Smith

Today’s highlight is when we painted the town blue with New Amsterdam Vodka.

The O team was briefed with bringing to life the brand narrative of ‘It’s Your Town’ with its Weekend Heroes campaign for New Amsterdam Vodka.

With a huge cast and crew, this monumental two day shoot saw us taking over London with day time raves in nightclubs, coordinating 45 dancers and a live band, getting rides in rickshaws and sharing a sunrise over Primrose Hill. The resulting content was plastered all over London, from tube ads to Tinder, as we made the town our own.

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