Manifest Advent Calendar #24: World Car Free Day with ofo
by Martin Farrar-Smith
Our final highlight of 2017 is that time when we turned pedal power into petal power on World Car Free Day with ofo.
At the crack of dawn on World Car Free day, we arranged for a team of avid cyclists to help us clean up London’s air and convince people to go car-free. With air purifying flowers filling their baskets, our blooming army of ofo cyclists rode around central London to bring some colour to the morning and support ofo’s mission of getting more people on two-wheels and to make the capital a greener, cleaner place to live. Our flower bikes then went to Hackney, the vocal point of a number of pop-ups dedicated to getting people bike sharing.
Our beautiful images were an instant hit, being featured as a picture of the day in the Evening Standard online, The Times (print and online), MSN and many more. We were even featured on the Economist Instagram. Blooming marvellous.
And that’s it! 24 Days of Manifest magic. Thanks for tuning in and have a great holiday season. See you in the new year!