Manifest dives right into SWIMS
by Martin Farrar-Smith
Norwegian lifestyle brand, SWIMS, has appointed brand communications agency, Manifest, as its new global partner. Representing the brand out of its New York, London and Stockholm offices, the agency has been briefed to build a global brand for SWIMS and execute local delivery of creative communications campaigns. Manifest’s remit comprises strategy, PR, influencer relations and brand activation.
Founded in 2006, SWIMS first became famous for reinventing the classic rubber galosh and has since expanded its range to include footwear, outerwear and accessories for the modern man. It is now a wholly-owned subsidiary of Differential Brands Group Inc. Currently stocked in 30 markets, including high-end department stores such as Saks Fifth Avenue, Neiman Marcus and Nordstrom (USA), Printemps (France) and KaDeWe (Germany), Manifest will cement SWIMS’ unique position within the fashion space and raise awareness across its key markets.
Work commences immediately and Manifest will support with the release of the FW18 and SS19 collection across all markets and a creative influencer event for the new year.
Jessica Becker, Managing Director of Manifest New York said:
“We’re attracted to brands that want to do things differently and don’t accept the status quo. We immediately recognised this in SWIMS; a brand with a reputation for reinventing classic footwear and apparel solutions for the modern man.”
Andy Wyss, Global Marketing Director at SWIMS said:
“Creativity was what we were looking for first and foremost; an agency that would push us in a new direction and make us think and act differently to competitors within the space. Manifest was tasked to help amplify SWIMS as a global year-round brand with a unified and defined story that can be adapted locally.”
“We’ve built a company that’s able to represent brands on a global scale, but with the attention and love that can only be served up by a boutique agency. The SWIMS audience is different in each market and we understand how to build a consistent global brand with laser-focused local relevance.”