Manifest’s branding offering just got a new face

by Martin Farrar-Smith

After a whirlwind 12 months of rapid growth, Manifest New York announces it has hired Shaun Beaumont as Vice President of Brand.

British-born Shaun boasts over 20 years’ experience in branding, art direction and graphic design and has worked for global names such as Playstation and Virgin. Shaun was one of the forefathers of Manifest London, Manifest NYC’s sister agency, before successfully co-running the 40-strong integrated agency, ilk.

Shaun’s immediate priority is to scale up Manifest NYC’s existing branding capabilities to meet the growing demand from the agency’s American clients. He will be responsible for the continued roll-out of its BrandManifesto process and integrating it into the creative communications process so that Manifest NYC can work end-to-end with its clients — from brand creation, through to communications execution.

Jessica Becker, Director at Manifest New York said:

“Shaun’s appointment at Manifest NYC is exciting for the company as we continue to bolster our offering and cement our reputation as a well-rounded creative comms agency that can provide even more across the marketing mix — from branding and artwork, through to PR, social medial, influencers and events. We’re confident the addition of Shaun will open doors to new brands who are embarking on their journey, or old brands seeking new direction or a new face.”

Shaun will also be supporting with Manifest Group’s own branding needs, ensuring the whole company — which includes London, Stockholm and New York — looks and feels as one brand as it continues on with its global expansion.

Shaun said:

“Commitment to ‘essence’ is core to any strategy, direction and creative communication of any brand. Manifest’s international comms collective embodies this commitment every day; whether the scenario is internal brainstorming, client-side workshop, collaborative campaign creation or execution… I’m continually impressed by how effortlessly this commitment remains upper most in people’s minds. From our particular inspirational backdrop of NYC, I’m very much looking forward to contributing to and learning from this exceptional collection of colleagues.”

Shaun’s other clients have included Reebok, ASDA, Nissan, Atari SA and Sainsbury’s.

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