The power of three: Manifest appoints three of ‘the best creative minds in the industry’ to senior team
by Martin Farrar-Smith
Andrew Soar, Saxony Goodwin and Woody Anderson have joined Manifest as Creative Communications Director, Senior Brand Strategist and Senior Account Director in what the agency is calling a ‘creative coup’.
Manifest, the independent integrated agency has added three new faces to its senior creative team following a period of growth that has seen the business more than double its monthly retained fee income in just four months. All joining in newly created roles from 1 September, Andrew Soar will be Creative Communications Director, Saxony Goodwin arrives as a Senior Brand Strategist and Woody Anderson will be a Senior Account Director.
Alex Myers, founder and CEO at Manifest commented:
“Over the last eight years, Manifest has carved a global reputation for industry-leading creativity — and as we grow we are continually raising the bar by bringing in some of the best minds the industry has to offer. Andrew, Sax and Woody are some of the best creative thinkers in their respective fields, as well as amazing leaders for our junior team, so to capture all three at once is a creative coup that demonstrates our commitment to build an unrivalled senior team.”
Andrew Soar joins Manifest from Unity, where he held the same title. Over his career, which includes a successful stint as Associate Creative Director at Shine, Soar’s work has gained international recognition, picking up over 30 industry accolades for brands as varied as Ben & Jerry’s, Marks & Spencer, Diageo, Lacoste, ghd and Oculus Rift.
“Manifest is an agency that already stands head and shoulders above the rest in terms of creative strategy, but it’s also their culture, innovation and ambition that makes them special,” Andrew said. “It was clear from my early conversations with the directors that there’s a real opportunity here to not only produce exceptional work, but to drive the industry forward and invent the future of PR. I can’t wait to be a part of it.”
South African Senior Brand Strategist, Saxony Goodwin will bolster a growing brand marketing team at Manifest, led by founder Alex Myers and Branding and Design Director Martin Farrar-Smith. In recent months, Manifest has delivered its Brand Manifesto service for Chinese bike sharing giant, ofo, smartphone challenger Wileyfox, conscious sportswear brand Houdini and soft drinks innovator Nix&Kix. Goodwin’s role will combine brand consultancy and Brand Manifesto delivery, creative copywriting for above-the-line campaigns and social media content strategy.
“We are building an exceptional brand practice here, taking brands from all walks of life and giving them a unique platform for take-off. As an integrated agency, everything starts with the brand, so I’ll be working across all our teams to ensure our strategic work is always on point, building that bridge between brand purpose and creative communications.”
Woody Anderson has 15 years of PR work under his belt, having worked in both in-house and agency roles at Channel 4, M&C Saatchi, Exposure, Freud Communications and John Doe — bringing fashion, sports and entertainment experience to Manifest’s account teams. His brand experience includes BMW, Department of Health, Vodafone, Pepsico and Le Coq Sportif, as well as ASOS for whom he worked during a freelance stint at Manifest in 2016.
“Ever since my freelance placement at Manifest, I’ve not been able to find anywhere else that felt as much like home. There’s so much raw talent here in the junior team, and an executive committee determined to drive the industry forward, so it’s incredible to be joining in a permanent position.”
Manifest has had a record year so far in 2017, growing the Manifest London team to 27 people, more than doubling its fee income and winning global awards at Manifest New York, and opening its latest international office, Manifest Stockholm. The agency was also named in PR Week’s Best Places to Work in January, welcomed back BrewDog to its portfolio in the Spring and introduced a proprietary influencer relations platform, Roger this summer.