Socialwire Relaunches as Manifest — A Market Leader in Product Ads.
Today, Socialwire is rebranding as Manifest, and announcing a new product that will enable retailers with extensive product catalogs to manage their own product ad programs in house. The Manifest Platform will enable retailers with product catalogs to easily promote their entire catalogs on channels like Facebook, Google and more. Manifest will be available on both a self-service and managed service basis. We are especially excited to put the power of the Manifest platform into our clients’ hands to see the new ways they can use it to drive sales. The self-service product will initially focus on Facebook product ads for both prospecting and retargeting. Our cross-platform products that include Google and Twitter will continue to be offered on a managed service basis and will be rolled into the self-service product in the coming months. We will be rolling out an Ads API integration with Pinterest shortly.
For the last three years, Manifest has been helping retailers like Neiman Marcus, Gilt, One Kings Lane, LivingSocial and others automatically find the best products in their catalog to promote with product ads. We have seen almost 14 Million products and served up over 3.5 Billion product ads to generate $70 Million in post-click revenue for our customers. With minimal integration, the Manifest platform is able to integrate client data about products and audiences, including product attributes and sales trends, and use this to automatically surface the best products in ads across channels. Unlike retargeting, Manifest is able to predictively match products to new customers that have not yet expressed interest in those products.
The recent introduction of “buy buttons” across platforms like Google, Facebook, Pinterest and Twitter is changing the game for commerce, especially on mobile phones. We currently see conversion rates on mobile web drop by 40 percent as compared to desktop because of the friction around entering credit card and shipping details on a tiny screen. Buy buttons will store a user’s information for all future purchases, and by removing this friction will drastically increase mobile purchases. Manifest will help retailers capture this demand by providing the intelligence that helps them show the right product to the right customer on the right platform.
We see a tremendous opportunity to help create the future of commerce over the next decade. With the launch of our new product, we are changing our name to Manifest to better reflect our focus on helping customers discover new products wherever they are, not just on Facebook. No online experience to date has come close to competing with the rich discovery experience of walking through a physical store, but at Manifest we are committed to filling the vacuum of online and mobile product discovery.