The 10 Very Best Articles on Promoting a Blog Post
Why Promotion is So Important
How can you get 20x more shares of your blog posts? We studied over 50 articles published in the last year by experts such as Neil Patel, Jayson DeMers, Will Blunt, Moz, and others to bring you the 10 best articles on the subject. Each with tips on what to do, and tools for how to do it.
50% of blog posts get less than 8 shares.
And from the research by Moz, from a study of 1 Million+ articles.
In a randomly selected sample of 100,000 posts over 50% had 2 or less Facebook interactions (shares, likes or comments) and over 75% had zero external links(!)
What we learned from these articles….
There are A TON of great ideas in the following articles and links to a variety of tools to help you implement the techniques. Here is a summary of the strategies for getting more people to read your blog posts.
- Spend as much time promoting as writing
- Write shareable content
- Use shareable graphics
- Mention other writers and articles
- Use widgets to enable sharing
- Post to social media multiple times
- Post to social media with multiple leads
- Republish to various platforms
- Send to email subscribers
- Submit to communities (LinkedIn groups, Reddit)
- Connect with peers in the subject domain
On to the articles. Enjoy!
How to Promote Content in 2016 (GetResponse Blog, written by @pamellaneely)
So if promotion is no longer optional, exactly how much of it do we need to do? As long as it took you to create the content in the first place. That’s the general rule for how much promotion each piece of content needs.
Does that sound like way too much? Marketers like Derek Halpern advocate spending five times as much time promoting your content as you did creating it.
15 Advanced Ways to Promote a Blog Post on #SocialMedia (SearchEngineJournal by @DayneShuda)
There is a type of post called the ego bait post. This would be when you, say, create a list of tools for something like the 25 Top Social Media Tools For Marketers. In that post you’ll have 25 tools listed and when you share the post on social media, you’d want to mention those tools.
21 Ideas on How to Promote Your Blog (SproutSocial by @djthewriter)
In addition to reaching out to people who have shared similar content, you should also reach out to sites that have linked to similar content.
You can use Open Site Explorer, Ahrefs or any other backlink checker of your choice to find the sites that link to a particular article.
The Ultimate Tactical Checklist For Promoting Your Next Blog Post (Forbes by @jaysondemers)
Try renaming your post using negative keywords (e.g., “Avoid These 5 Mistakes” rather than “Do These 5 Things”). This may increase the performance of your post, as was demonstrated here.
How to Promote Your Blog: 15 Strategies for Driving Traffic (Shopify Blog by @casandra_camp)
5. Guest Post on Other Blogs
There’s another way you can tap into someone else’s audience. Publish a blog post right on their blog. Guest posting is a great way to get your name out there and drive traffic back to your own blog. The trick is to make sure you’re targeting the right community. Write a blog post that is both relevant to the audience and relevant to your business. Make sure to include a link or two back to your website.
The Day After: 11 Things to Do After You Publish a Post (QuickSprout by @NeilPatel)
2. Dominate your topic
I am a huge fan of creating definitive guides.It’s much better to go narrow and deep on a topic than broad and shallow.
How to Promote Your Blog on Social Media (Hootsuite Blog by @OlsySpeak)
The best way to promote your blog on LinkedIn is by sharing content in relevant LinkedIn groups. Find LinkedIn groups that are relevant to your industry, as well as the topics you discuss on your blog, and join the discussion. Be careful not to overdo it on the promotion side — no one likes a conversation partner whose sole purpose is to get the eyeballs on their website.
Infographic: How to Promote Your Blog and Make it Viral (CrazyEgg by @NeilPatel)
