500% ROI With Messenger Marketing and ManyChat: Molly Pittman and Digital Marketer
Success Story
The era of conversational selling
This marketing education brand spent $700 on Click to Messenger ads to start conversations with prospective customers, resulting in more than $3,500 in revenue over a three day period.
• $2.00 sales qualified leads
•500% ROI on ad spend
Her Story
A born educator
Propelled by her talent for paid traffic, as well as her passion for educating their community of 60,000+ businesses, Molly ascended from intern to VP of Marketing at Digital Marketer. Her “marketing execution plans” have helped thousands of businesses successfully onboard into the Facebook ads ecosystem.
Her Goal
Facebook ads mastery for all
Molly Pittman spent more than $6,000,000 on paid traffic for Digital Marketer since 2012. Remarkably, her expert use of Facebook ads helped generate tens of thousands of new customers in that time, all while maintaining a positive return on ad spend.
“Click to Messenger ads are one of the best ways to help prospective customers find the products and services which make the most sense for their businesses. People already use Messenger to have important conversations, which makes it a great place for them to ask businesses questions which would otherwise go unanswered.”
Molly Pittman, VP Marketing, Digital Marketer
Her Solution
Conversations are key
Molly quickly realized how comfortable people are having conversations with businesses in Messenger. As such, the Click to Messenger ads she runs for Digital Marketer tend to solicit questions and concerns from prospective customers. When somebody clicks on the Facebook ad, they start a conversation in Messenger.
Once the Messenger conversation is started, a skilled, conversational salesperson on the Digital Marketer team takes over and helps the prospective customer in real-time. The engagement on Messenger is incredible.
Molly’s Facebook ads targeting strategy included:
- People who visited product pages but didn’t purchase
- People who were subscribed to the Digital Marketer newsletter
Products used
• Click to Messenger ads
• Messenger
• Power Editor
• ManyChat
Goals
• Start Conversations in Messenger
• Drive Online Sales
Her Success
Applied expertise
Molly continues to develop high-converting Facebook ad strategies for Digital Marketer. Once the strategies are fully vetted and tested, she teaches them to the 60,000+ businesses in the Digital Marketer community.
Her Messenger ad campaigns (which she started tinkering with hours after the Click to Messenger ads release last October) helped Digital Marketer achieve:
• <$2.00 sales qualified leads
• 100% positive return rate on Messenger ad spend
