Taking over from a founder-CEO: Why it goes wrong and how to get it right

Tom Nixon
Tom Nixon
May 20, 2017 · 11 min read
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Dude, you dropped the baton.

Update: July 2019. This article seems to have resonated with many founders. If you’d like some help with your own situation, you can book a free 30 minute video call with me.

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If you’ve ever experienced a thriving founder-led company you’ll know that the person who started it has a special and unique relationship with a company. It runs much deeper than their formal CEO job title and responsibilities.

If a succession only happens at the level of the formal responsibilities of a CEO, and this deeper connection is not also given special attention there are some predictable and potentially disastrous consequences.

Fortunately, it’s possible to tend to this deeper level as part of the succession process, allowing a founder to truly move on in a way that’s natural for them, and for an incoming leader to find flow in their new role.

Alongside their formal leadership role as CEO, there’s a separate, vital role that a founder plays. Think of it as a creative and energy-giving role which binds the initiative together. Peter Koenig who has been studying this phenomenon for many years calls it the ‘role of source’.

There’s only ever one person in this role, even if there are multiple co-founders. The source is the first person who invested themselves in realising the idea at the very start. If you sensitively tune into the dynamic within an initiative or examine its history, you can identify the individual in this role.

Koenig uses a metaphor that it’s as if there’s an ‘information channel from the universe’ about the initiative. The source alone is on the receiving end. Through this information channel flows the insight about what’s in and out of scope and what the next step for the initiative as a whole is.

In reality, this information comes from deep listening, as the source tunes into their own need or impulse which gave rise to the initiative; by listening to colleagues; and many other sources of information. Whilst it’s a centralised role, there is huge scope to tap into the collective intelligence of the whole group for insight. The key thing is that the source must host this process and take responsibility for it.

The role of source can be mistaken as that of an old school dictator, or ‘hero entrepreneur’, but a good source is more like a ‘vulnerable visionary’. When a source fully stands in this role, they develop a unique and deep sense of knowing for their initiative about what’s in, what’s out and what needs to happen next.

Finally, it’s important to note that the role of source isn’t appointed. You can’t have an election or formal recruitment process to decide who gets the role. It’s naturally occurring. Just like you can’t decide who is the mother of a child — it’s simply the person who gave birth.

Just as the formal role of CEO can be handed from one person to another, the role of source can also be passed on through a succession process. When this happens successfully, the ‘information channel’ moves from the old source to someone new.

However, it doesn’t happen automatically when someone new becomes CEO and the source leaves the formal organisation. Think of the role of source as operating on a separate, deeper plane, and the succession of this part needs to be given special attention.

If the role of source hasn’t been considered, we can make some confident predictions about the unhelpful dynamics which will play out. We can also cut through the confusion and blame which unfortunately follows a failed succession process. It’s nobody’s fault, there was just a lack of awareness about what was happening at this deeper level.

Let’s look at four scenarios which often play out. Perhaps you’re facing one of these right now, or you’re at risk of this happening.

It’s common for there to be a succession of the formal CEO role, but not the role of source.

If the incoming CEO is expecting to fully stand in their authority over the initiative, they will find it incredibly difficult. The founder, not them, will still be on the receiving end of the information channel. The highest level information about what the initiative is and where it’s heading won’t come to them.

The symptoms of a new CEO trying to take charge when they are not the source are predictable: Watch out for a drift towards either an overly authoritarian style in an attempt to exert their will, or a swing to the opposite extreme with endless consensus-seeking and watering down of the vision. In my work as an advisor, I’ve seen situations where a company bounces back and forth between the two extremes with a succession of CEOs, never addressing the role of source issue.

In both cases it causes good people to leave and the focus on a clear, creative vision to which people naturally want to contribute is diminished.

Sometimes an outgoing founder just can’t stop themselves from meddling after the new CEO takes over. They clearly haven’t handed over the role of source.

Watch out for a founder who says: I’m handing over to the new CEO, but I’ll always be the founder and I’ll stay on to offer guidance to the new CEO as they continue the journey. That’s a sign they aren’t ready to pass on the role of source.

Even after the new CEO takes office, other colleagues still look to the old founder when it comes to the deepest matters of getting clear on vision, values and high-level direction. The new CEO struggles to find their place in the new order of things. They may well give up and leave (or be fired,) blaming themselves or the old founder for the confusion.

The new CEO may also find themselves deferring to the founder for key decisions. That’s fine both if of them want that relationship, but in many cases they are not clear about it, and a power struggle unfolds.

It’s fascinating to observe how persistent the role of source is. Even if a founder left the formal organisation many years previously, Koenig observed in his research that the role of source stays with them indefinitely until it is passed on. They might think they’ve left, but, using Koenig’s metaphor, the ‘information channel’ is still connected to them and nobody else.

Once again, this leads to those extremes of authoritarian or death-by-consensus leadership. And it can also leave a power vacuum where others fight for dominance.

Interestingly, the outgoing founder can also find it difficult to fully invest themselves in new initiatives, or to switch off and enjoy their new freedom. It’s as though a significant portion of their headspace or energy is still occupied by the initiative, even though they think they’ve left it. Sometimes they watch from a distance as their initiative loses its way. They can see what needs to happen more clearly than anyone else, but they are unsure about whether to intervene or how to do it.

The best companies are at their core a creative endeavour. There’s a vision to bring something meaningful into the world; to change something. As Steve Jobs famously said, ‘to put a dent in the universe.’

When a creative initiative is in full flow, with a source holding the space for the vision to be realised, it has a powerful force of attraction. It attracts the resources it needs including people and money. There’s a feeling of vitality.

When an initiative becomes disconnected from a creative vision, a focus on money often becomes its substitute. This can work for a while but as the company becomes less creative, it becomes harder to attract the resources it needs. The best, most creative people leave to start new ventures or join other companies which have more life in them. These creative people are often replaced by high salary mercenaries who are themselves following the money, not a creative vision.

Over the long-term, the focus on money can perversely make a company more financially precarious. Some of the best examples of this are once-vibrant technology superstars who become large, public companies. After the founder leaves, a new CEO tries to please Wall Street. Microsoft under Steve Ballmer was just like this. They dwindle, perhaps never to return to their former glory. Interestingly, in that case, Bill Gates (the source) returned to Microsoft and appointed a new CEO, Satya Nadella to help him realise a creative vision once more. It appears as though, finally, Gates handed over not just formal responsibility but the deeper role of source for Microsoft, and the company has a new lease of life.

Notice how Facebook, Google and Amazon (for all their faults) still have their originating founder actively in place and have remained wildly creative even at tremendous scale.

As you’ve seen, the problematic symptoms to look out for are: power struggles; authoritarianism; death-by-consensus; a focus on money; a lost CEO; or a founder who just can’t let go.

In every case, the starting point to fix the issue is to look deeper than the formal org chart and identify who is in the role of source today. You can do this by investigating the founding story to identify who took the first risk to start the endeavour. Look to see if there have been any clear successions of the role of source in the past. Fascinatingly, you’ll find that when this happens, both the outgoing and incoming source remember the precise moment when it passed between them. Think of it as a rite of passage. If it’s unclear then it likely didn’t happen.

With a little experience of working with source, you can also learn to intuit who is the source simply by listening to people. In many instances (although not always,) the source is not the person seen as the charismatic leader, but a more vulnerable person in the background whose voice seems to have more authority when they talk about the most fundamental issues of vision and values.

The source may even have left the organisation some time ago. It’s worth going to find them. When you explain what’s going wrong, they’ll often surprise you with their insight about what needs to happen next.

If the source can acknowledge themselves as holding this vital role, they can begin to take responsibility for it again. This might mean stepping back in to provide critical guidance like Bill Gates did at Microsoft, or it might mean they can complete a hand-over of source to a natural successor who will take responsibility.

Whilst it’s not essential for the formal CEO to also hold the role of source, it can be simpler if that’s the case. If the new CEO didn’t also assume the role of source when they stepped up, the succession can happen later. They might need to be groomed for this role over a period of time if they are not yet ready. The main thing to focus on in this process is the long-standing values of the initiative. When the old source feels like the heir ‘gets it’ and senses they will take full responsibility, there’s a good chance they will willingly let go, and the new source can step into the role. It can feel like a special, almost magical moment which neither will forget.

If you’re reading this in the run-up to a founder leaving, you can avoid any of these problems happening in the first place. Here’s what you need to consider.

When the founder moves on, one of two things needs to happen: 1) The outgoing founder prepares themselves to fully hand over the role of source as well as the formal CEO role; or 2) They agree with the new CEO that they will remain in the highest level visionary position and continue to guide the initiative, with the new CEO effectively being a very high-level operational leader. The founder could also hand over the role of source to a third person who will provide this guidance to the new CEO.

Any greyness between these clear options will eventually result in the problematic scenarios we’ve already covered.

The succession will only work if everyone directly involved is happy with the deal. Many incoming CEOs also want to take on the role of source and assume they will do so automatically, not realising it’s something separate. They may not want a senior operations role, and that’s going to cause problems if the old source doesn’t want to let go.

The key is to manage the whole situation in a loving and natural way. Nothing should be forced upon or away from anyone. Allow the new order to emerge in its own way. Nurture the solution, don’t force it. If you can stay conscious and aware of what’s happening at this deeper level of source, it can all unfold graciously.

Ritual and ceremony are timeless artefacts in just about evert culture around the world. We intuitively understand the value of marking human milestones, from births, deaths, wedding, birthdays and coming of age with ceremony.

The same is true for succession of source. It’s a natural moment to honour the rite of passage, when a creative endeavour passes from one person to another. To celebrate the loving transfer of something precious. It doesn’t have to be extravagant, just sincere and heartfelt.

Even if they haven’t worked with source as explicitly as I have laid out in this article, family businesses often seem to do it naturally.

When the grandmother retires, she knows she’s passing her granddaughter something more symbolic and important than simply some shares and a prestigious job title. They naturally create ceremony around the succession. Perhaps they take a walk together and sit on the same bench on a hill as grandmother did with her mother, the original founder, a generation ago. They talk lovingly about the creative initiative which is being passed on, and its timeless values. There’s a moment when they both feel like something energetically passes between them. The grandmother has let go. The new source is in. They are both changed by the experience. The company will enter a new phase, with a new vision, yet with the historical thread maintained.

Peter Koenig likes to tell a story about the oldest company in the world. It’s a firm of Japanese temple builders who have been around for over 800 years. When someone in the current generation was asked the secret of building a company which can last not just generations, but centuries, their answer was simple:

“A business can last forever if it is passed from hand, to hand, to hand.”

▶︎ Want to delve deeper? Sign up for my two-hour live online workshop.

Tom Nixon is a coach and advisor to creative founders. You can book a free 30 minute video call with Tom to discuss your situation, or send him a message.

Tom is also the founder of Maptio, an online tool for consultants and their clients building self-managing organisations, and working consciously with source. Get access to Maptio by here.

You can subscribe to the Maptio publication here on Medium for more articles like this one and lots of other good stuff about self-management.


Self-management done right.

Tom Nixon

Written by

Tom Nixon

Researching and working with founders to realise big ideas and keep the startup passion forever.



Self-management done right. The blog of Maptio - the tool for visualising self-managing organisations.

Tom Nixon

Written by

Tom Nixon

Researching and working with founders to realise big ideas and keep the startup passion forever.



Self-management done right. The blog of Maptio - the tool for visualising self-managing organisations.

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