A Lesson About Design

(Hat tip to Chipp Kidd)

“Now, first day of my graphic design training at Penn State University, the teacher, Lanny Sommese, came into the room, and he drew a picture of an apple on the blackboard and wrote the word apple underneath, and he said, okay — lesson one, listen up. And he covered up the picture, and he said, you either say this, and then he covered up the word, or you show this. And then he took his hand away, and so then you had the picture of the apple. And you had the word apple, underneath, and he said……but you don’t do this. Because this is treating your audience like a moron. And they deserve better.” — Chipp Kidd

Thanks for reading. Yours, Marc Posch

Marc Posch + is a branding and design agency in Los Angeles that works with founders, leaders, and innovation teams in times of transition and growth. Together, we transform ideas into brands worth rallying around and energize salespeople. Sleeves up, coffee in, Zoom on. Let’s go. | MORE

See you next week! Let’s make history. Yours, Marc Posch

Marc Posch/Opus, Los Angeles | +1.213.446.7986 | MarcPoschDesign.com