All That’s Solid Melts Into Air

Will Artificial Intelligence replace us?

Marc Posch
Marc Posch+Partner
4 min readJan 13, 2023

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Towards the end of the 19th century, Karl Marx famously wrote about how the rise of capitalism was transforming society, stating that “all that’s solid melts into air.” This phrase has been interpreted as a prediction of our world’s rapidly changing and unpredictable nature.

The Fourth Industrial Revolution

Today, we live amid the Fourth Industrial Revolution. While not exactly the revolution that Marx envisioned, but a revolution, after all, that brought significant technological advances, particularly in artificial intelligence (AI). The speed of current breakthroughs has no historical precedent. Intelligent technologies are rapidly entering all aspects of our lives, and many are concerned again about the potential impact on society.

“Success in creating AI would be the biggest event in human history. Unfortunately, it might also be the last, unless we learn how to avoid the risks.” -Stephen Hawking

As we move further into the 21st century, it is clear that the world is changing at an unprecedented pace. While technological advancements have brought many benefits, they have also raised important questions about the role of AI in our lives and the ethical considerations that must be taken into account as we continue to develop and use these technologies.

Questions arise like: Will AI replace our moral value system? Or will ChatGPT take away my job as a writer or researcher? Does Midjourney replace designers and illustrators?

Well, let’s ask ChatGPT? (I’m marking AI-generated content in italic)

Will ChatGPT replace copywriters?

“It is possible that AI systems like ChatGPT could be used to perform certain tasks related to writing or content creation, such as generating text or summarizing information. However, it is important to recognize that AI systems are not yet able to fully replace the creativity, nuance, and critical thinking skills of human writers and copywriters.

Writing and content creation often require a deep understanding of language, culture, and context, as well as the ability to craft compelling and persuasive messages. These skills are difficult to replicate with AI, and it is unlikely that AI systems will be able to fully replace the need for human writers in the near future.

Additionally, it is important to consider the ethical implications of using AI for writing and content creation. It is essential that the use of AI in these areas be transparent and clearly labeled, so that readers and consumers are aware of the role that AI played in the creation of the content they are reading.”

“Just as electricity transformed almost everything 100 years ago, today I actually have a hard time thinking of an industry that I don’t think AI will transform in the next several years.” ~Andrew Ng

And one more: Will AI replace illustrators and designers?

“It is possible that AI could be used to automate certain tasks or processes related to illustration and design, such as generating simple graphics or layout designs. However, it is unlikely that AI will be able to fully replace the creativity, artistic skill, and attention to detail of human illustrators and designers in the near future.

Illustration and design often require a deep understanding of aesthetics, composition, and the intended message or purpose of the work. These skills are difficult to replicate with AI, and it is unlikely that AI systems will be able to fully replace the need for human illustrators and designers in the near term.

Additionally, it is important to consider the ethical implications of using AI for illustration and design. It is essential that the use of AI in these areas be transparent and clearly labeled, so that viewers and consumers are aware of the role that AI played in the creation of the work they are viewing.”

Did photography kill Van Gogh?

Similarly, today’s concerns about the rise of AI and its potential to replace human jobs and creativity are not new. Just like the adoption of photography did not spell the end of traditional art, the integration of AI into various industries is not likely to replace human ingenuity and creativity.

Did photography kill Van Gogh or Cezanne? Not really. Nothing like that happened. Photography created its own space, and traditional artists maintained their styles. They coexisted peacefully. Some even got inspired to develop new ideas.

AI can serve as a valuable tool to support and enhance the ideas and visions of humans. Of course, important issues related to copyright and the ethical use of AI must be addressed. Still, with careful consideration and regulation, AI can positively influence society. It is important to remember that AI is a tool, not a replacement for human ingenuity and creativity. And to return to Karl Marx’s prediction about solids and thin air: Solids will remain solid, and thin air will remain thin.

With that, have a great week, and talk soon.

Marc

About us

Our job is about design that creates impact: business identities, websites, or investor presentations. But mostly, it’s about removing blockages. It’s essential to being a full-blooded creative: presenting fresh and often unconventional ideas that clear obstacles, help overcome stagnation, and lead to innovation. When that happens, then I’m successful as a creative consultant. Asking “why” is often the first step, but more importantly, asking “why not” is what leads to breakthroughs. | MORE

Marc Posch + Opus, Los Angeles | +1.213.446.7986 | MarcPoschDesign.com

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Marc Posch
Marc Posch+Partner

Brand consultant, designer. Swiss born, German raised, LA based. Phone/text 213.446.7986 (PT)