Boat, Yacht Or Cruise Ship? What Type of Brand Are You?

What is the most effective brand strategy for…

How to build brands and influence people

The neuroscience behind brand success (from “The Million…

The 2019 Opus Brand Book Out Now

A labor of love, collaboration and lots of midnight oil. 72 pages…

What’s in a Name?

Seven tips for finding the perfect company name

Branding Secrets: The Magic of Storytelling

Why we love a good brand story

This Design Life Interview with Creative Director Marc Posch

1. When did you realize you wanted to be…

Are You Ready For Digital Transformation?

We are in the midst of a revolutionary transition with…

The End of Expertise?

Why today’s expertise will go the way of the typewriter repair shop, and where…

Why I’m leaving Facebook

It’s time to move on.