Tech Start-Up Case Study: From Garage to Global
How we help emerging tech companies to disrupt, stand out and grow
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Here’s a young tech company that started some 15 years ago. The typical garage story: A team of talented people, very ambitious, with a great product and the vision to grow. We helped them define the roadmap and built a brand that found broad recognition in Europe and beyond.
From brand story, logo design, corporate identity and website, we gradually developed a picture that helped them expand their client base significantly over the past few years. It was a pleasure to watch the seeds grow and to see how Leolo IT has become the European leader in Informix database systems development, with offices in multiple countries.
Our job is to bring in a fresh perspective to old problems, an unbiased 10,000 ft view to a situation a company is struggling with. To quote business coach Blair Enns: “There’s a reason surgeons don’t operate on themselves, lawyers don’t defend themselves and stylists don’t cut their own hair. Some things require an outside perspective.”
To me this is the greatest reward. It’s not about money or awards, it’s about helping others to be successful. Because at the end of the day, that’s all that matters. That’s why we are in business as a strategic creative agency.
Our Ideal Clients
Our ideal clients are people who are driven by their purpose and are clear about who they are and what they want. They believe in their product/ service and its potential to change the world. People who understand the connection between their brand and their intended audience.
They are not afraid to stand out, are open to unconventional ideas reflecting authenticity and personality, and determined to make a difference that eventually builds a legacy. Those are the kind of people we like to work with: smart, intelligent, open minded men and women who understand that in business the “why” is as important as the “what” and the “how”, and that money is not the sole motivator, rather the currency of respect.
If you like to have a conversation about what we can do for your tech business, give me a call: 213.341.1642
Marc Posch, Creative Director. Swiss born, German raised, LA based.
Marc Posch Design, Inc. Brand Consulting and Design, Los Angeles. A team of creatives, thinkers and developers. We are known for helping emerging tech and manufacturing companies to disrupt, stand out and grow. With our experience, deep industry expertise and all the collaborators to make it happen, we inspire success.
To find out more about what we can do for your business call 213.341.1642. Or visit marcposchdesign.com. Thank you.
