Oct 17, 2021
4 min read
Marketing La Croix. Who is the target market and how to reach it?
La Croix is a naturally essenced sparkling water with 30 varieties of flavors. I was shocked to know that the brand has been around since the 1980s, but just recently became mainstream. When consumer behaviors changed, the company was fast to identify these behaviors and evolve their marketing strategy to reach more consumers and increase their sales.
