Why Buy Flowers for Mom this Year When You can Help Save Them?
Contributed blog post from Cool Effect
Making meaningful charitable donations in lieu of physical gifts for holidays like Mother’s Day has been an increasing trend over the past couple of years, but there is still progress to be made!
According to a recent study, of the 86 percent of Americans that will celebrate Mother’s Day in 2018, it is expected that $23.1 billion will be spent this year, with the average spend per person at $180. And of that spend, the top three rankings of purchases are: jewelry, outings (like dinner and brunch) and flowers.
In Lieu of a Physical Gift
While we have nothing against splurging for that beloved mother figure in your life, we’re hopeful that in the current day and age of empowering women and the abundance of meaningful issues we’re sure tons of moms out there care about, gifts for Mother’s Day (or any holiday for that matter) can be seen in a new light. To avoid a wasteful or under-appreciated gift, why not consider a donation for mom that’s actually doing something to help solve a global issue she cares about?
If one of those such issues happens to be making the planet a safer and cleaner place for our future generations, that average $180 can go a long, long way. Fighting climate change by supporting verified carbon reduction projects is already made easy with platforms like Cool Effect, so that’s why we’ve also made it super simple to turn that support into a gift for mom this Mother’s Day.
Of the average spending this Mother’s Day mentioned above, $2.6 billion of that will go to gifting flowers. But instead of buying flowers this year, Cool Effect is encouraging the gift of saving flowers with The Blooming Bundle. Each tax-deductible donation to support the Alto Mayo project will help protect the rainforest in Peru, which is home to many beautiful flora and fauna, from deforestation. It is specifically home to the Lokhartia Lunifera orchid, which has flourished due to growth of the coffee trees in the forest.
To break it down into quick math, the cost per tonne of CO2 for the Alto Mayo project is $8.79. That means if that $2.6 billion was spent instead to support the project, almost 300 million tonnes of CO2 would be reduced to help curb the impact of global warming. Consider that when you’re choosing your gift for Mother’s Day this year!
To show mom the thought behind the gift, Cool Effect will send a personalized certificate to the giftee via e-mail for a total green purchase. You can also choose to print the certificate at home for those moms that still appreciate the old school tangibility of a opening a gift on their special day.
Give your mother the gift of giving back today!
Cool Effect is a Bay Area-based nonprofit that oversees an online platform where individuals can support funding for a collection of carefully-selected carbon reduction projects that are triple-verified and certifiably additional.
