Achieving Sustainable Innovation: Crafting the Future of Packaging Design
More than ever, the packaging industry requires revolutionary design thinking and environmental responsibility, underscoring how creative problem-solving and empathetic design propel the evolution of packaging solutions. Therefore, it is ever more important for a company to thoughtfully plan its approach to Packaging Design to meet today’s needs as well as the needs of the future.
Delve deep into the dynamic realm of packaging as we explore the iterative stages of ideation, prototyping, and testing that define the design journey. From inception to execution, discover how the latest trends, technologies, and sustainable practices are reshaping packaging functionality and aesthetics.
With consumer insights and sustainability at the core, packaging innovation has the potential to reinvent existing brands and ensure that pack leaders and their organizations stay ahead of the curve. This 60-minute interactive panel discussion will provide insights into consumer behaviour, sustainable packaging innovations and how pack leaders are engaging and guiding design objectives to meet market demands.
Learning Objectives:
- Discussing the different steps of the packaging processes and examining how design thinking is fostering packaging innovation
- Analyzing different consumer packaged goods segments and the challenges they face during the printing and design stages
- Discovering practical applications and how they align with the demands of modern consumers and sustainable supply chain
- Outlining the key challenges related to packaging design and the new developments that are required to address these challenges
- Looking at opportunities to drive the sustainability agenda forward
Speakers:
- Chris Schmidt, Circularity and Sustainability Product Strategy, at LyondellBasell
- Felix Gass, Director Strategy & Innovation, at PSL — Packaging Strategy Lab
- David Lickstein, Global Head, Packaging Innovation, Sustainability, and Experience, at Kenvue
- Jordan Sherman (Moderator), Director Of Operations, at Info Label Inc.
