Applying AI to Increase Enrollment and Revenue While Reducing Cost.

marcus evans online events
marcus evans online events
3 min readJun 10, 2024

Available On-Demand.

Applying AI to program evaluation can materially improve revenue while reducing costs and risks. This panel discussion will focus on three ways to use AI to ensure you are starting and growing the right programs for student success and enrollment growth. The panel will discuss innovations they have seen and which ones worked and which did not.

Learning Objectives:

  • Learn how AI-powered predictive tools can help you estimate enrollment in new programs and the impact on future revenue, cost, and operating margin
  • AI Programs: Would launching an AI program at your institution make sense? Panelists will discuss the potential for AI programs in liberal arts colleges and more technically focused institutions.
  • AI and Program Content: AI may fundamentally change our teaching methods.

AI is immensely powerful; learn how to use AI to your school’s advantage. Use it to help pick the right new programs to offer and to enhance the value of the programs you already have.

Speakers:

Dr. David Reed, Associate Provost for Strategic Initiatives, University of Florida

Dr. David Reed is the Associate Provost for Strategic Initiatives at the University of Florida. Prior to joining the Provost’s Office, Dr. Reed was a Curator at UF’s Florida Museum of Natural History. His research used genetics and genomics to study populations of mammals around the world. His research was funded by the National Science Foundation for two decades. In his current role, Dr. Reed has helped to oversee UF’s university-wide initiative in artificial intelligence. UF has hired over 100 new faculty in AI, acquired one of academia’s fastest AI supercomputers, and created AI Across the Curriculum, which allows any student regardless of their major to learn the application of AI in their chosen field. Earlier this year, Dr. Reed was appointed to be the inaugural director of the AI2Center, which supports and directs many of the AI initiatives at UF.

Samuel M. Jay, Director of Faculty Affairs & Professor of Communication Studies, Metropolitan State University of Denver

Dr. Jay serves as the Director of AI and VR/AR Initiatives at Metropolitan State University of Denver, where he leads the design and integration of artificial intelligence and virtual/augmented reality into teaching, learning, and administrative functions. Dr. Jay’s work is focused on crafting responsible AI use policies, fostering adaptive learning environments, and supporting the university community in embracing technological advancements. His initiatives aim to ensure that the integration of these technologies serves both educational excellence and operational effectiveness. Dr. Jay holds a PhD in Communication Studies, with a specialization in Rhetoric and Emergent Digital Media.

Frank Neville, Incoming President, Millsaps College

Frank Neville will assume the duties of President at Millsaps College on June 17, 2024. Neville recently concluded service as SVP of Strategic Initiatives and Chief of Staff at Georgia Tech. In this role he directed institutional strategic planning initiatives, led major institutional projects, oversaw the establishment and implementation of all institutional goals, and directed the Office of the President and Tech’s Office of Strategic Consulting. The major initiatives he oversaw at GT include: the development and implementation of tech’s strategic plan; the university’s Covid response and recovery; the LOVE-GT culture change effort; the programmatic plan for a new Arts Square district; and the establishment of Tech’s Early Identification Program, under which Tech provides STEM education to under-served Georgia middle and high school students. He planned and implemented a transformation of GT athletics and served as interim athletic director in Fall 2022. He taught global business and led study abroad programs to South Africa, Singapore, and Indonesia as an adjunct professor in GT’s Scheller College of Business.

Robert Gray Atkins, CEO and Founder, Gray Decision Intelligence

Panel Moderator

Bob leads Gray and the development of Gray’s education industry software and services. He works with Gray’s education clients, consulting with Presidents, CAOs, CFOs, and CMOs on program assessment, institutional strategy, pricing, and location selection.

Since founding Gray Associates, Bob has worked with institutions across all sectors of higher education, including the Kentucky Council on Postsecondary Education, University of Cincinnati, Northcentral University, Baker College, Bay Path University, Massachusetts Bay Community College, the University of Maryland, and Universal Technical Institute, to develop institutional and programmatic growth strategies, identify new markets, and model program and course economics. He led the design of PES+ Markets, PES+ Economics, and our Program Strategy Workshops.

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marcus evans online events
marcus evans online events

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