Chinese Whispers: Unlocking the Potential for Profit in China’s Modern IP & Prosecution Landscape
Why This Webinar
Amidst a recent surge of changes in the Chinese legal system and a rise in IP awareness, it is not only becoming necessary to file applications as part of market development strategy, but as a vital part of brand protection as well. Often local copycats and competitors will utilise a first filing system as a market entry prohibitor, adding to the barriers of a new market entrant. Consequently, having the right insight into the Chinese IP system is the key to cementing an optimal IPR strategy and capitalising on China’s wealth of opportunity.
Following the need for a revitalised approach to IP portfolio management, this fireside chat will navigate through common pitfalls and barriers, dissect the inner workings of IP prosecution in China and demystify the success behind building optimal IP portfolios and prosecution strategies. Using China Smart IP’s experience in the region, they will share how to reposition your portfolio and prepare for patent, trademark and copyright prosecution.
Providing practical steps to leverage your company’s IP, this Online Event will also elucidate ways to minimise prosecution-related cost such as for notification translation, flat fees and formality issues. Join the session for a sneak peek into the best remedy approach such as Internet platform takedown or litigation, and tips on how to strengthen your IPR management and expertly navigate the Chinese IP system.
Online Event Agenda Includes:
- Building a formidable IP portfolio management system and revealing when to distribute between in-house lawyers, local firms and foreign firms
- Dissecting government policy benefits to use to your advantage
- Uncovering patent and trademark protection strategy given the volume of applications and rejections each year in China
- Clarifying translation and summary process benefits and understanding which Official Notifications should be translated and whether machine translation does the job
- Highlighting the pros and cons to Internet platform takedowns and litigation and understanding prosecution process timelines
Speakers
Mike Adel, Vice President Intellectual Property, Lumus Ltd.
Gwénaëlle Vache, IP Director Luxury — Hautes Complications, Franck Muller Group
Daniel Jiang, Patent Attorney, Attorney at law, China Smart IP
