Circular by Design: Getting Consumers Engaged in the Circularity & Sustainability Movement
‘Sustainable. Circular. Impactful.’ With this aim paving the way, smart products have unlocked new potential in how manufacturers and products can communicate with customers. From product development to marketing and from sales to customer experience, smart products are repeatedly proving their importance across the value chain. Smart products are a gateway to engage with the community and drive educated and responsible decision making, spurring unprecedented interconnectivity in the modern market.
This session will delve into the opportunities created by smart products and explore the future of marketing, customer experience, brand protection, and circularity. Unravelling what this technology will mean for the FMCG, lifestyle and luxury markets, the panellists will tackle both brand protection and sustainability as key strategic outcomes. Join us as our panel of speakers shares practical steps on how to undertake implementation, referring back to real case studies.
Learning Objectives:
- Setting up smart product technology to achieve sustainable, circular and impactful value chains
- Driving business by rebuilding marketing strategies to incorporate the smart product potential
- Maximising customer outreach and appealing to the modern, conscientious decision-maker
- Capitalising on insight streams provided by smart product technology
Speakers
Tim Brooks VP, Sustainability The Lego Group
Deshnee van Rooijen Global Marketing Director | Consumer Marketing Leader Philips
Anthony Rossi EVP, Business Development TerraCycle & Loop
Mikhail Damiani CEO at Blue Bite
Melissa Mcdermott SVP of Growth at Blue Bite
