Determining your brand’s readiness for licensing: Business model and operational considerations

Available on Demand

Extending a brand using licensing as a business model can be source of high margin revenue. But often, brand owners don’t know how to start or how to best integrate licensing activity into the wider business. This can lead to limited success, or even plans not being implemented at all, which can be a significant missed opportunity.

Join us in this timely session as a panel of brand owners, agents and intellectual property experts share their experience of starting, building and managing successful global licensing programmes.

They will use case studies to consider:

• Factors governing decisions on when/ if to license your brand

• How to find people with the right expertise both internally and externally

• The operational preparations needed to execute successfully

• How to integrate licensing into the wider business

Speakers:

Jennifer Campbell, Head of Global Brand Licensing, Electrolux

Dan Croft, Head of Intellectual Property Sales and Licensing, HP Inc.

Esther Jolley, IA Director, Brand Extension, Stobbs

Ciarán Coyle, President and COO, LMCA

Julius Stobbs, Founding Principal, Stobbs

--

--

--

We reflect on some of our best online events and reveal valuable and tangible insights on trending topics across a variety of industries.

Recommended from Medium

How Marketers Can Use Snapchat in 2017 [Infographic]

Digital Marketing: Drive Your Loyal Customers Mind for Your Business

Direct Mail Will Fill Your Sales Funnel

4 Key Digital Marketing Trends You Shouldn’t Miss

Email Marketing and Its Importance to Online Business

Social Commerce — Papa’s Got a Brand New Bag

TikTok Marketing For Beginners — A Marketer’s Guide to Advertising on TikTok

How to Win Shopify’s Build a Business Competition in 2017

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
marcus evans online events

marcus evans online events

We reflect on some of our best online events and reveal valuable and tangible insights on trending topics across a variety of industries.

More from Medium

Did you catch all our latest SAP.iO Venture Studio highlights?

CISO Challenges: Digital Transformation

Restaurants Sue Google, Yext’s Lerman Leaves, Kohl’s Retail Concept

Does Transactional banking own a future in Mozambique?