Determining your brand’s readiness for licensing: Business model and operational considerations

Available on Demand

Extending a brand using licensing as a business model can be source of high margin revenue. But often, brand owners don’t know how to start or how to best integrate licensing activity into the wider business. This can lead to limited success, or even plans not being implemented at all, which can be a significant missed opportunity.

Join us in this timely session as a panel of brand owners, agents and intellectual property experts share their experience of starting, building and managing successful global licensing programmes.

They will use case studies to consider:

• Factors governing decisions on when/ if to license your brand

• How to find people with the right expertise both internally and externally

• The operational preparations needed to execute successfully

• How to integrate licensing into the wider business

Speakers:

Jennifer Campbell, Head of Global Brand Licensing, Electrolux

Dan Croft, Head of Intellectual Property Sales and Licensing, HP Inc.

Esther Jolley, IA Director, Brand Extension, Stobbs

Ciarán Coyle, President and COO, LMCA

Julius Stobbs, Founding Principal, Stobbs

We reflect on some of our best online events and reveal valuable and tangible insights on trending topics across a variety of industries.

Recommended from Medium

7 Ways to Make Money With Instagram

Is E-Commerce A Profitable Side Hustle? Get Beginner Tips From Victoria Scudder

Is E-Commerce A Profitable Side Hustle? Get Beginner Tips From Victoria Scudder

What is Marketing Research?

How Influencers Are Maximizing Opportunities In Content Marketing

Six things you need to understand about voice driven interfaces

How To Become A Super Affiliate

BLOG WITH GLOARK NOVELS

Navigating Leads Through Your Pipeline With LinkedIn

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
marcus evans online events

marcus evans online events

We reflect on some of our best online events and reveal valuable and tangible insights on trending topics across a variety of industries.

More from Medium

Year 2022: Third-party OUT, First-party IN — Part 1

SaaS KPI: Gross MRR Churn Rate

#1 Personal thoughts on the current valuation environment in B2B software investing in Europe

Previews of the Observatory’s Tools, People and Glossary Tables