Driving Brand Awareness Through Patient-Focused Web Presence
Website development consists of research, user experience, copywriting, design, and on-site engagement. Digital marketers understand the importance of a strong web presence as a centrepiece of a digital strategy. In today’s digital landscape, creating a more impactful patient-focused website is vital to deliver the brand’s promise to patients.
Join this interactive webinar where marketing leaders share best practices to drive brand awareness and maintain a strong web presence.
Learning Objectives:
- Best practices that pharma and biotech are using to drive brand awareness and build a strong web presence cost-effectively.
- Creating emotionally engaging websites that drive more traffic.
- Discussing the benefits of working with smaller, client-centric digital agencies.
Speakers
Erric Byrd
Director of Marketing
Idorsia pharmaceuticals
Ferdinand Belga
CEO and Founder
Ascertain Biosciences
Christopher Nugent
Director, Digital Commercial Innovation
Sumitovant Biopharma, Inc.
Mike Moran
Executive Vice President, Sales, Business Development and Government Affairs, and CCO (Chief Commercial Officer)
Eagle Pharmaceuticals, Inc.
Chris Mulvaney
CEO
Esperienza Rx
