Employee Advocacy: From why to how — Implementing an effective long-lasting and successful program

Registration is now Open

The potential benefits of employee advocacy programmes are well known but making these a lasting success has been a challenge for many firms. A successful long term employee advocacy programme requires continuous employee engagement to drive consistent revenue generation and sales. This webinar will discuss the key blocks and know-how to help your firm to have a successful and resilient employee advocacy programme in place from ensuring leadership and key influencers buy in, building awareness and training of staff, developing effective and consistent content through to accurate measurement of the ROI of your programme.

Online Event Agenda Includes:

• Employees as influencers: Creating your A-team
• What makes employees join and participate in an employee advocacy program? Beyond initial activation to continuous engagement
• The importance of content, brand, thought leadership, and personalization. How to optimize your mix?
• Measurement: Do you really need 100’s of data points to generate actionable insights?

Speakers

Panelist:

• Tim Baker Global Social Media Lead Accenture
• Amisha Ghandi Vice President, Influencer Marketing and Communications SAP
• Valérie March Founder Poacéa

Panel Moderator:

• Rahul Garapaty Co-founder and CRO Socxo- San Francisco