Empowering brand consistency across all channels to retain market share
The power of brands has been a dominating theme over the last few years. Consumers want more than just disjointed transactional experiences. Instead, they seek meaningful interactions, engaging with brands that consistently demonstrate values that align with their own across all channels, devices and touchpoints.
There is no doubt that the increasing demand for highly personalized content, brand authenticity and the agility to quickly adapt to changing circumstances, whilst at the same time maintaining brand consistency, has proven to be a significant challenge. To continue to grow market share, marketing leaders need to align their brand with this challenging environment, harnessing content strategies that meet these often-competing priorities to build sustainable growth.
Learning Objectives:
- Achieving brand consistency across all touchpoints.
- Developing content that drives highly personalized engagement.
- Defining marketing strategies to gain and retain market share.
- Creating an engaging content campaign to ensure consumer loyalty.
Speakers
BARBARA JENNY WILSON
Digital Director — Content Platforms
Coty International B. V.
Eric Allen
Performance Marketing Leader
GameChanger
Rachel Schulties — Moderator
Chief Operating Officer
Marketsmith Inc
